Was playing Lego with my 4 year old son the other day, suddenly I switched to marketing mode and I thought what makes a brand like this so timeless (I all of a sudden found myself drifting off to space legoland my ERA of Lego), The only thing I could think of at the time was NOSTOLGIA, Lego has been going for about 50 yearsit passed through many Generations, and I am pretty sure will pass through many more. People relate lego to hours of fun and creativity, and epic quality. and the brand logo itself has never really changed, FASCINATING.
